Lauren's Story: In 2013 Lauren was working as a line cook for an organic restaurant in the East Village of Manhattan. While on the line she amassed various burns and couldn't find an organic burn cream. Lauren decided to make her own blend of salve to remedy her scarred forearms. While researching the ingredients to put in her salve, Lauren noticed that most organic products have a variation of the same ingredients but are marketed for specific areas of the body. Why not have one cream suitable for everything?

After an apprenticeship with Brooklyn Herborium, an Organic Chemistry class and a couple years of fine-tuning the recipe, Lauren's moisturizing routine became simple: LAPS. One salve for all your problems :)

LAUREN'S ALL PURPOSE, as a brand, is on a mission to GIVE A TENDER TOUCH.

Giving a tender touch is an action we want to promote in the world. We believe the world would be a better place if more of it happened, personally and communally! The word ‘tender’ is very intentional. We think that tenderness gets a bad rap for being weak and breakable when really, being gentle and loving takes enormous amounts of strength. It is hard work to do but looked down on - We want to change that.
We want to champion giving a tender touch as an uplifting act to both the giver and receiver. We want giving a tender touch to be a tool people use to
mend themselves and others. We want tenderness to be available to all people, at all times, in all places.


What is this?

Lauren’s All Purpose is a brand. Our mission is to spread tenderness to the world. We do this by creating skincare + self-care products with simple, high-quality, organic ingredient lists. We believe in the power of intention and create items that we want to see, feel, smell and touch on a daily basis. A daily practice of being tender with yourself, using our products, will inevitably increase your tenderness with others, and so on.

What is Lauren’s All Purpose Salve, aka LAPS?

Our iconic cream/balm/lotion/salve is a blend of 9 natural and healing ingredients. It is handmade in a family-run, organic-certified cosmetics factory in New Jersey.

Lauren’s All Purpose Salve is a simple, luxurious skincare routine- use LAPS for your face, body and hair to moisturize, protect and heal.  This salve is 100% organic and contains no scary ingredients- making it safe for babies, grandparents, and everyone in between.

What is the candle?

So many people loved the smell of LAPS and were asking us to make a candle, so we did. Staying true to our simple, multi-use ethos, we used other parts of the plants that we use in the original LAPS to create the candle.  These are hand-poured by another small female business owner in Rockaway Beach, NY.

Candle Ingredients:

Organic Coconut wax- most sustainable wax out of the usual candle waxes. Also burns cleanly and throws the scent very well.

Organic hemp wick- Hemp is one of the most sustainable plants on the planet. It’s basically a weed- doesn’t need a lot of water to grow and grows very quickly.

100% natural essential oils- Our custom blend of Lavendar, Peppermint and Patchouli

What is the soap?

This exciting collaboration with Wild Lather takes the ingredients in the salve, blends them with soap ingredients, and makes one beautiful bar of soap! The triangle shape gives it a chic look while making it much easier to maneuver a slippery bar of soap in the shower. The black line is activated charcoal- this ingredient assists in pulling bacteria and dirt out of your skin.

Photos lovingly taken by: Danielle Alprin, Daniel Powers