Lauren's Story: In 2013 Lauren was working as a line cook for an organic restaurant in the East Village of Manhattan. While on the line she amassed various burns and couldn't find an organic burn cream. Lauren decided to make her own blend of salve to remedy her scarred forearms. While researching the ingredients to put in her salve, Lauren noticed that most organic products have a variation of the same ingredients but are marketed for specific areas of the body. Why not have one cream suitable for everything?

After an apprenticeship with Brooklyn Herborium, an Organic Chemistry class and a couple years of fine-tuning the recipe, Lauren's moisturizing routine became simple: LAPS. One salve for all your problems :)

LAUREN'S ALL PURPOSE, as a brand, is on a mission to GIVE A TENDER TOUCH.

Giving a tender touch is an action we want to promote in the world. We believe the world would be a better place if more of it happened, personally and communally! The word ‘tender’ is very intentional. We think that tenderness gets a bad rap for being weak and breakable when really, being gentle and loving takes enormous amounts of strength. It is hard work to do but looked down on - We want to change that.
We want to champion giving a tender touch as an uplifting act to both the giver and receiver. We want giving a tender touch to be a tool people use to
mend themselves and others. We want tenderness to be available to all people, at all times, in all places.